Hailey Welch, a rising internet personality, gained massive popularity following her viral moment with the now-famous “hawk tuah” phrase. In 2025, Hailey Welch’s net worth is estimated at $500K, a reflection of her success in social media, business ventures, and her viral status. This article explores how Welch made her fortune, what she’s currently working on, and the income streams that have contributed to her rise in the entertainment world.
Hailey Welch Net Worth Overview (2025)
As of 2024, Hailey Welch’s net worth is estimated at $500,000. Much of her wealth comes from her social media fame and business ventures, including her ill-fated cryptocurrency project. Hailey’s popularity skyrocketed after her “hawk tuah” moment went viral, turning her from an everyday worker at a factory into an internet sensation.
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Her viral moment, coupled with her entrepreneurial mindset, helped Hailey break into various business ventures, including merchandise sales and a controversial cryptocurrency project. In addition to her business endeavors, she capitalized on her internet fame by securing lucrative brand deals with various companies.
Hailey Welch’s Rise to Fame: The Viral ‘Hawk Tuah’ Moment
Hailey Welch became an internet sensation after her appearance on a man-on-the-street interview went viral. During the interview, she gave a quirky response to a question about what drives men crazy in bed. Her savage reply, “You gotta give ’em that ‘hawk tuah’ and spit on that thang,” quickly caught the attention of social media, especially Gen Z, making her an overnight viral sensation.
The phrase “hawk tuah” became a catchphrase, and Hailey’s humor and unique language caught the attention of millions. TikTok, Instagram, and Twitter exploded with memes and clips of her response, propelling her into the spotlight.
Hailey Welch’s Earnings: Social Media, Merchandise, and Business Ventures
Social Media Earnings
Since her viral moment, Hailey Welch has amassed a significant following on various social media platforms. With millions of followers across Instagram, TikTok, and YouTube, she has been able to secure brand deals and sponsorships. One of her notable partnerships is with Sauber F1, a collaboration that introduced her to a new audience and brought in additional income.

Hailey’s rise as an internet personality has enabled her to earn money from social media platforms through sponsored content, affiliate marketing, and advertisements.
Merchandise Sales
Recognizing the potential of her viral moment, Hailey Welch turned her popularity into a business opportunity by launching a merchandise line based on the “hawk tuah” phrase. Reports indicate that she has sold tens of thousands of dollars worth of branded products, turning her catchphrase into a profitable business venture.
Hailey Welch’s Cryptocurrency Venture: The $HAWK Token Scandal
In addition to her viral success, Hailey Welch ventured into the world of cryptocurrency by launching the $HAWK token. The token saw massive interest at first, with a $500 million capitalization. However, the venture quickly turned controversial as the coin collapsed, with some investors claiming it was a “rug pull” scam. The downfall of the coin led to lawsuits filed against Welch, accusing her of mismanagement and fraud.
Despite the negative publicity surrounding the $HAWK token, the venture was a significant part of Hailey’s entrepreneurial journey, contributing to her overall net worth and adding complexity to her financial portfolio.
Hailey Welch’s Career Before Fame: Factory Worker to Internet Star
Before becoming a viral sensation, Hailey Welch worked at a bedspring factory, where she likely earned a modest income. However, it was her moment of viral fame that shifted her career into high gear. She capitalized on her newfound popularity by expanding her brand and entering the business world, marking a transition from factory work to being a full-time internet entrepreneur.
Frequently Asked Questions (FAQs)
1. How did Hailey Welch make her money?
Hailey Welch made her money through social media, business ventures, and the sale of branded merchandise. Her viral moment, the “hawk tuah” phrase, led to brand deals, merchandise sales, and even a controversial cryptocurrency project that briefly gained millions in value.
2. What is Hailey Welch’s net worth in 2025?
As of 2025, Hailey Welch’s net worth is estimated at $500,000. This wealth comes from her social media earnings, merchandise sales, and her involvement in entrepreneurial ventures.
3. What businesses has Hailey Welch been involved in?
Hailey Welch has been involved in several business ventures, including her $HAWK token cryptocurrency project, the sale of hawk tuah-branded merchandise, and brand partnerships with companies like Sauber F1.
4. Why did Hailey Welch’s cryptocurrency project fail?
Hailey Welch’s $HAWK token project faced backlash after the coin crashed, leading to accusations of it being a “rug pull” scam. Despite initial hype and a $500 million capitalization, the token’s failure resulted in lawsuits from investors and a tarnished reputation.
Conclusion
Hailey Welch’s net worth of $500,000 in 2024 is a result of her viral fame, entrepreneurial spirit, and successful social media presence. From her hawk tuah moment to her ventures in merchandise and cryptocurrency, Welch has proven herself to be an internet star with the ability to turn her fame into fortune. However, the controversies surrounding her cryptocurrency project serve as a reminder of the challenges that come with building a brand in the digital age.
As Hailey Welch continues to grow her brand and explore new opportunities, it will be interesting to see how she evolves in both her business ventures and online presence. Stay tuned for more updates on this rising internet star’s career and net worth.