Introduction
Kylie Jenner has evolved from a reality TV star to one of the most influential entrepreneurs of her generation. With Kylie Jenner Net Worth of $700 million in 2025, Jenner’s success is a testament to her entrepreneurial spirit, business acumen, and the power of personal branding. A major portion of Kylie’s wealth comes from her cosmetics brand, Kylie Cosmetics, which revolutionized the beauty industry. But her net worth doesn’t stop there — from real estate investments to endorsement deals, Kylie continues to expand her empire.
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Early Life and Rise to Fame
Kylie Jenner was born on August 10, 1997, in Los Angeles, California, to Kris Jenner and Caitlyn Jenner (formerly Bruce Jenner). She grew up in the limelight alongside her famous siblings, including Kim Kardashian, Kourtney Kardashian, and Kendall Jenner. Kylie first appeared on the family’s reality TV show, “Keeping Up with the Kardashians”, which premiered in 2007. As the youngest member of the family, she quickly became a fan favourite.
Despite being a TV personality, Kylie was always determined to carve out her own path in business. Her journey into entrepreneurship began in 2014, when she founded Kylie Cosmetics, a brand that would eventually make her one of the wealthiest young women in the world.
The Launch of Kylie Cosmetics
In 2015, Kylie launched Kylie Lip Kits, which sold out within hours, sparking the beginning of a major beauty empire. The product’s success was driven by Kylie’s strong social media presence, which she used to engage directly with her millions of followers. The Kylie Lip Kit was later rebranded as Kylie Cosmetics in 2016, expanding beyond just lip products into a full-fledged cosmetics line.
Kylie’s business savvy didn’t go unnoticed. In 2019, she sold 51% of Kylie Cosmetics to Coty Inc. for $600 million, valuing the company at approximately $1.2 billion. Although the deal did not immediately match the projected growth figures, Kylie still earned around $340 million after taxes from the sale. Her remaining stake in the company, however, has seen a dip in value, reflecting the fluctuating market conditions in the beauty industry.
Kylie Jenner’s Earnings: How She Made Her Money
Kylie Jenner’s net worth is largely tied to her cosmetics empire, but it doesn’t end there. Kylie is a highly sought-after brand ambassador and has collaborated with major companies such as Adidas, Puma, and Quay Australia. These lucrative endorsement deals, paired with her brand’s ongoing success, contribute millions to her fortune each year.
From 2015-2019, Kylie Cosmetics generated significant revenue, including a reported $177 million in revenue between October 2018 and October 2019. Despite the decline in value after the Coty Inc. sale, Kylie continues to earn millions annually from her business and endorsements.
In 2023, Kylie reportedly earned between $40 million to $100 million from her various business ventures and personal brand. The continued success of Kylie Cosmetics, alongside her diverse investments and collaborations, allows her to maintain a steady cash flow.
Real Estate Ventures
Kylie Jenner has a penchant for luxury real estate. Her property investments are a clear reflection of her lavish lifestyle. She owns several properties in Southern California, including a $36.5 million mansion in Holmby Hills, purchased in 2020. Additionally, Kylie bought a $15 million vacant lot in Hidden Hills, which she plans to develop into a grand estate. She also owns a $12 million mansion in Hidden Hills, and has sold several homes for impressive profits over the years.
In 2018, Kylie and her partner Travis Scott purchased a $13.45 million mansion in Beverly Hills, which they later listed for sale in 2022. These real estate acquisitions show Kylie’s knack for making profitable investments, further solidifying her status as a savvy entrepreneur.
Personal Life and Family
Kylie’s personal life has been equally publicized as her business ventures. She is the youngest daughter of Kris Jenner, and her relationship with the Kardashian-Jenner family has played a significant role in her rise to fame. However, Kylie has managed to build her empire outside of the shadow of her famous siblings.
In 2017, Kylie began dating rapper Travis Scott, and the couple welcomed their daughter, Stormi Webster, in February 2018. Their relationship has been highly publicized, and Kylie often shares glimpses of her family life on social media. Despite their breakup in 2019, Kylie and Travis have remained amicable co-parents and have continued to collaborate professionally.
Kylie Jenner’s Influence in the Fashion Industry
Apart from her cosmetics line, Kylie has made her mark in the fashion world. In 2015, she released her own Kylie Lip Kit and later collaborated with brands like Puma, Quay Australia, and Topshop. These partnerships allowed Kylie to expand her influence into the fashion and accessories markets.
In 2024, Kylie launched Khy, a new swimwear line, further showcasing her ability to dominate multiple industries. The launch of Khy follows her previous collaborations with Frankies Bikinis and reflects Kylie’s natural business instincts.
Frequently Asked Questions (FAQs)
1. What is Kylie Jenner’s net worth in 2025?
As of 2025, Kylie Jenner’s net worth is estimated at $700 million. A significant portion of her wealth comes from her cosmetics brand, Kylie Cosmetics, as well as her endorsement deals, real estate investments, and fashion ventures.
2. How did Kylie Jenner become so wealthy?
Kylie’s wealth primarily stems from the success of Kylie Cosmetics, which she launched in 2014. She sold 51% of the company to Coty Inc. in 2019 for $600 million. Along with her business ventures, including fashion collaborations and real estate investments, Kylie continues to earn millions annually.
Conclusion
Kylie Jenner’s journey from reality TV star to cosmetics mogul is an inspiring story of entrepreneurship and self-made success. With a net worth of $700 million in 2025, Kylie has proven that strategic business moves, combined with an unshakeable personal brand, can create immense wealth. Whether through Kylie Cosmetics, real estate ventures, or brand endorsements, Kylie continues to grow her empire, solidifying her place as one of the wealthiest and most influential women in the world.
